Before I start digging into
project management transformation due to Web 2.0 technologies, I would like to share some thoughts on the basic impacts of Enterprise 2.0 on companies’ structure and corporate culture.
One of the most important impacts of Enterprise 2.0, as I mentioned in my previous post is changing the management pattern inside an organization.
Professor Andrew MacAfee of the Harvard Business School, who coined the term “Enterprise 2.0” in 2006, believes that new generation technologies, while penetrating into companies, will be able to empower employees and decentralize decisions, thus liberalizing management. This means hierarchical structures, employed in many organizations, will eventually be
modified into flatter management patterns.
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