How to Manage a Healthcare Marketing Team Efficiently

Wrike helps the team remain calm under pressure, via prioritizing and organisation we can effectively deliver better results,

Kat Holt
Head of Marketing, the Huntercombe Group

Challenges

There are two critical success factors in the performance of modern health care companies. First, they should always demonstrate a "value-for-money" approach to their clients. The second, but equally important, factor is to provide services of the highest quality. For Kat Holt's marketing team, it means that not a single day is the same, and even a fine-tuned schedule can fall apart as new tasks and challenges constantly appear. That's why quite often they found themselves forced to juggle with multiple conflicting priorities and changing schedules. The team needed to modify their work style to become more flexible without losing accountability.

Solution

With Wrike's help, Kat Holt is now able to see "the bigger picture" of the project progress and quickly make any adjustments if things change. All team members are always clear about their goals, tasks and milestones. Schedule updates are quickly communicated to the appropriate team members, so they can stay on the same page. All the urgent tasks, upcoming deadlines and important documents are always at hand, and there is no need to click through multiple files and apps. "This way, Wrike allows us to feel organized in such a fast-paced environment," says Kat.