Monitoring project statuses, sorting out responsibilities and deadlines, managing documents – how much time and effort do you need to invest in these routine tasks? Tipton Communications, an award-winning company providing PR services, estimates that project administration consumed up to 10% of their working hours. As more new members joined the team and the complexity of business grew, it was getting really challenging for the company’s managers to keep an eye on all the ongoing projects. Team members sometimes duplicated tasks because they didn’t know what exactly their colleagues were working on. Manual project-tracking methods used by Tipton didn’t prevent slips in the workflow. The company’s managers realized they needed a reliable project management application to prevent further problems that would be a potential threat to the corporate image.
Adoption of Wrike brought quick improvements both to managers and team members. “Wrike has been the most productive tool we have added to our arsenal since I started this business nearly five years ago,” says Dan Tipton, president and CEO at Tipton Communications. Read the whole interview with Dan to find out why Wrike turned out to be the best match for the company’s needs and how the workflow at Tipton has changed since it adopted this project management software. 
