It’s an undeniable fact that people’s opinions differ. And even if several individuals are united with one goal, they don’t necessarily go the same way toward achieving it. This is as true for project teamwork as for any kind of cooperation. All the team members may have different views of the project, and everyone certainly has his or her own working habits. There has to be an opportunity to accommodate a variety of opinions in order to collaborate efficiently, according to Rurik Bradbury, chief marketing officer at Unison Technologies. Unison provides unified communications solutions to help businesses become more productive with their communications. Aimed at increasing its own productivity, the company was looking for flexible project management software that would fit into the way its international team works. “A good collaboration and project management solution is essential for getting things done in a team, especially in a distributed one,” says Rurik. It took Unison Technologies quite a long time to find the right tool. Most of the products the team tried had a unified structure of projects, which didn’t provide the flexibility the company needed. Thus, there was no gain in productivity.
However, it turned out to be absolutely different with Wrike. Unison Technologies has seen a major improvement in productivity after adopting the tool. Read the whole interview to find out how Wrike allowed a team separated by oceans to increase the number of completed tasks by 20%. 
